Flexible Electronics News

Fashion Brand DAZZLE Implements Item-Level RFID with UPM RFID Inlays

Seeks to improve logistical efficiency, store inventory accuracy and enable item-level tracking from storage to point-of-sale

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By: DAVID SAVASTANO

Editor, Ink World Magazine

UPM RFID and Shanghai BizGrid Information Technology are supporting international fashion brand DAZZLE in the implementation of an item-level RFID project in their China retail chain. DAZZLE’s d’zzit fall and winter 2011/2012 collection will carry hang tags with UPM ShortDipole and UPM Belt RFID inlays to improve supply chain and sales channel management. The DAZZLE fashion group has three targets for the RFID project. First, the company seeks to improve logistical efficiency as well as shipp...

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